Capital Flow & Market Sizing Intelligence
Before you allocate capital to an expansion, you need to know where the money is moving, who is winning it, and what the realistic addressable opportunity looks like for your specific product category. We track funding flows, remittance volumes, and market dynamics across the full EU–Africa corridor.
Know Where the Money Is Before You Follow It.
The EU–Africa fintech funding landscape is moving fast — $1B+ raised by African fintechs in H1 2025 alone, with 40% YoY growth reshaping the competitive map. We track capital flows, dominant remittance rails, and market sizing data at the category level so your entry decision is grounded in what's actually happening in the market, not what happened three years ago.
Live Market Tracking
Funding flows and market dynamics updated continuously
What We Track & Analyse
Market sizing is only useful if it reflects the opportunity available to your specific product, in your specific target segment, at your specific entry timing. We build market intelligence that accounts for all three — not the headline TAM that looks good in a pitch deck.
Fintech Funding Flow Analysis
We track African fintech funding by country, category, and stage — breaking down which markets are attracting capital, which product verticals are commanding premium valuations, and what investor appetite signals about near-term competitive intensity.
Remittance Corridor Mapping
The Africa–Europe remittance corridor moves billions annually. We map the dominant rails, the key players — Wise, Lemfi, Flutterwave, Paystack, WorldRemit — the fee structures, and where margin compression and white space still exist for new entrants with the right positioning.
Addressable Market Sizing
We size the realistic addressable market for your product category in each target market — separating the total market from the actual opportunity available given your licence type, pricing model, customer segment, and entry timing. TAM is a story. SAM is a decision tool.
Entry Timing Assessment
Market timing is as important as market size. We assess regulatory readiness, competitive saturation trajectory, infrastructure maturity, and consumer adoption curves to identify whether your entry window is opening, peaking, or closing — and what that means for your capital deployment strategy.
Investor Landscape Mapping
For operators raising alongside an expansion, we map the active investors in each corridor — Partech, TLcom, Flourish, QED, Norrsken22, Catalyst Fund — their portfolio overlaps, their typical cheque sizes, and their strategic preferences at Series A and B stage.
Unit Economics Benchmarking
We benchmark the unit economics of comparable operators in your target market — CAC, LTV, churn, take rate, and margin profile — so your financial model is calibrated against what's actually achievable, not what your spreadsheet assumes.
Why Market Intelligence Has to Precede the Business Case
The business case you present to your board is only as strong as the market assumptions underneath it. If those assumptions are built on outdated data, optimistic TAM figures, or a misread of competitive dynamics — the business case is structurally unsound before anyone has spent a dollar.